CEO Of Shift Paradigm Liz Ross Shares Why Organizations Need to Spend Less on AI Technology and More on Strategy

There are headlines published about data and AI almost every day. Everything you do contributes to consumer data (whether you realize it or not). It’s not unsurprising that it’s a market rich with innovation, but it is also incredibly oversaturated—and organizations are missing out on a critically valuable piece of the puzzle: developing a solid strategy.

The major technological and digital shifts over the past few decades—the emergence of the internet, CDPs, and now AI—while each quite different, have boiled down with the same challenges, a cycle that continues to occur because businesses often ignore the relevance and importance of investing in the right strategy.

Corporations want to spend big bucks on fancy new gadgets or up-and-coming digital tools, with $142.3 billion in investments in 2023. As this will likely not slow down, especially because organizations have already committed colossal amounts of money to these new technologies, leaders must start investing in strategy, application, and implementation seriously, a belief CEO of Shift Paradigm, Liz Ross, firmly stands behind.

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