LIVE WEBINAR // Thursday, May 1, 2025 // 1:00 PM CDT
Elevating MedTech & Healthcare Manufacturing Campaigns: Creating Emails That Think Like Your Top Salesperson
Join us on May 1st, 2025 at 1:00 PM CDT
In this exclusive webinar, we’ll reveal:
- Why 73% of device marketers struggle to personalize across clinical stakeholder roles
- How procurement cycles have lengthened 22% due to regulatory volatility—and what that means for your messaging
- Actionable strategies to align your digital communications with the language your sales team uses in the field
- Real examples from leading brands like ResMed who successfully bridged the gap between marketing and sales messaging
Meet Your Experts
Cathy Grendus, VP of Marketing Strategy & Planning
Cathy leads a dynamic team of strategists driving high-impact campaigns at Shift. With 18 years of experience across diverse industries, she has collaborated with leading healthcare brands, including Moderna, WS Audiology, McKesson, Zoetis, and GSK. Cathy excels in delivering data-driven, 1:1 Customer Relationship Marketing initiatives across direct mail, email, SMS, digital, web, and print, leveraging deep customer insights to deliver measurable results.
Tori Benson, Senior Consultant, Marketing Strategy & Planning
Tori brings 10 years of business development and growth experience, with 5 years specialized in marketing strategy. Prior to joining Shift, Tori worked for healthcare technology startup investment and acceleration groups including Zeiss, Babyation and Geneoscopy. While at Shift, she’s leading our healthcare clients including Embecta (division of Becton Dickinson) and CSL Plasma. Tori’s expertise includes email marketing, A/B testing, and customer journey/lifecycle strategy.
Who Should Attend This Webinar?
- Marketing Executives in Medical Devices, Equipment & Clinical Supplies
- Digital Marketing Leads overseeing healthcare campaigns
- Content Strategists working within regulated industries
- Sales Enablement Leaders looking to amplify field messaging
Can't Attend Live?
Register anyways and receive the recording and exclusive resources after the webinar.