SaaS Technology
Boosting Operational Efficacy & Scale
Atlassian, a globally renowned Software as a Service (SaaS) provider, has consistently led the charge in transforming how teams collaborate, offering a well-known suite of products and tools including Jira, Confluence, Bitbucket, and Trello.
Through strategic product development, mergers and acquisitions, and significant portfolio expansions, Atlassian has achieved remarkable growth. However, this rapid expansion of market offerings has outstripped its internal operations and processes, resulting in inefficiencies that hamper swift scaling.
stakeholders trained and enabled globally
%
reduction in cost per campaign deployments
Y-o-Y Annual Cost Savings
SH/FT partnered with Atlassian to streamline their global marketing operations, specifically focusing on email campaigns. Facing rapid growth and operational inefficiencies, SH/FT conducted an audit and implemented “The Accountability Program,” establishing governance across 270+ stakeholders.
This initiative optimized email marketing automation, improved processes, and reduced costs per email across multiple email service providers.
This successful project is one example of a decade-long partnership between the two companies, spanning a wide range of initiatives. Building on their email successes, the partnership expanded to optimize other channels, including in-app messaging, further enhancing efficiency and stakeholder alignment