Braze’s Data Platform Unveils a Maturing Vision for Customer Engagement

by Michael Helfin | Aug 28, 2024 | Customer Data Platform Implementation, Customer Marketing, Technology & Data Architecture

Dispelling 5 Myths about AI in Marketing

by Michael Helfin | Nov 2, 2023 | Digital Transformation Roadmap, Journey Mapping, MarTech Optimization, Messaging & Positioning

ChatGPT Pros and Cons for Generating Marketing Content

by Michael Helfin | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement

10 Tell Tale Signs Your Marketing Technology Stack is in Trouble

by Michael Helfin | Feb 26, 2023 | MarTech Optimization, Technology & Data Architecture, Technology Strategy

New Braze Early Access Features We Love 2023

by Michael Helfin | Feb 13, 2023 | Customer lifecycle, Journey Mapping, MarTech Optimization