Keeping Your Lead Management Flowing: Why Optimization Matters

by Erica Sante | Nov 5, 2024 | Customer lifecycle, Lead Management, MarTech Optimization, Segmentation & Prioritization, Technology Architecture & Design

Working Towards Loyalty

by Cathy Grendus | Jun 21, 2024 | Campaign Performance, Customer lifecycle, Customer Marketing, Journey Mapping, Testing & Optimization

Predictive Analytics: Anticipating Customer Behavior and Optimizing Strategies

by John Shelton | Apr 10, 2024 | AI, Analytics Ecosystem, Customer lifecycle, Data Strategy & Design

How to Choose Between AJO, Marketo, and Adobe Campaign

by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy

New Braze Early Access Features We Love 2023

by Michael Helfin | Feb 13, 2023 | Customer lifecycle, Journey Mapping, MarTech Optimization

Customer Lifetime Value – Putting a Price on Profit Potential

by Emma Warrillow | Sep 16, 2022 | Customer lifecycle, Customer Marketing