Dispelling 5 Myths about AI in Marketing

by Michael Helfin | Nov 2, 2023 | Digital Transformation Roadmap, Journey Mapping, MarTech Optimization, Messaging & Positioning

The Benefits of Project Management and Process Governance

by Shift Paradigm | Jul 7, 2023 | Campaign Performance, Marketing Performance Management, Process & Workflow Design

Tackling Technical Debt: Empowering Marketers to Overcome its Impact

by Natsha Ness | Jun 5, 2023 | Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Technology Strategy

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

by Edin Campara | May 26, 2023 | Audience Intelligence, Journey Mapping, MarTech Optimization, Technology & Data Architecture

How to Choose Between AJO, Marketo, and Adobe Campaign

by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy

Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

by Devin Bendig | May 12, 2023 | Customer Marketing, MarTech Optimization, Technology Strategy