CMO Guide: Mastering Your First 90 Days

by Arturo Mendiola | Jan 11, 2024 | Marketing Performance Management, Objectives & KPIs

Your Guide to Migrating Customer Engagement Data

by Hannah Wilson | Dec 20, 2023 | Data Strategy & Design, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design

10 Tips & Tricks for Leveraging In-App Messaging in Braze

by Karen Leibowitz | Dec 7, 2023 | Customer Marketing, Go-to-Market Strategy Development, Journey Mapping, MarTech Optimization

Dispelling 5 Myths about AI in Marketing

by Michael Helfin | Nov 2, 2023 | Digital Transformation Roadmap, Journey Mapping, MarTech Optimization, Messaging & Positioning

The Benefits of Project Management and Process Governance

by Shift Paradigm | Jul 7, 2023 | Campaign Performance, Marketing Performance Management, Process & Workflow Design

Tackling Technical Debt: Empowering Marketers to Overcome its Impact

by Natsha Ness | Jun 5, 2023 | Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Technology Strategy