How to Choose Between AJO, Marketo, and Adobe Campaign

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Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

by Devin Bendig | May 12, 2023 | Customer Marketing, MarTech Optimization, Technology Strategy

Adobe Journey Optimizer (AJO): An Art Director’s Perspective

by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization

Decentralized Marketing and the COE That Holds it Together

by Kim Allen | Mar 29, 2023 | Organizational Design

How Marketing Technology Supports Your Brand

by Natsha Ness | Mar 14, 2023 | Brand Strategy, MarTech Optimization, Technology Strategy

10 Tell Tale Signs Your Marketing Technology Stack is in Trouble

by Michael Helfin | Feb 26, 2023 | MarTech Optimization, Technology & Data Architecture, Technology Strategy