Building a Future-Proof B2B MarTech Stack: Essential Tools for Each Revenue Stage

by Isaac Ferreira | Feb 20, 2025 | Data Strategy & Design, MarTech Optimization, Needs & Gap Analysis, Technology Architecture & Design, Technology Strategy

Marketing ROI: A Simple Guide to Marketing Attribution Tracking

by Natsha Ness | Feb 13, 2025 | Analytics Ecosystem, Attribution, Business Intelligence, Customer lifecycle, Data Science & Modeling, Data Strategy & Design, Reporting & Dashboards

Migrating Marketing Automation Platforms in the Age of AI

by Beth Facette Dent | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

Predictive Analytics: Anticipating Customer Behavior and Optimizing Strategies

by John Shelton | Apr 10, 2024 | AI, Analytics Ecosystem, Customer lifecycle, Data Strategy & Design

How Marketing Leaders Can Gain Greater Alignment with IT

by JT Bricker | Jan 25, 2024 | Data Strategy & Design, Digital Transformation Roadmap, Technology Architecture & Design, Technology Strategy

Your Guide to Migrating Customer Engagement Data

by Hannah Wilson | Dec 20, 2023 | Data Strategy & Design, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design