Marketing ROI: A Simple Guide to Marketing Attribution Tracking

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Inheriting a Marketo Instance: Where to Start & How to Improve

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Migrating Marketing Automation Platforms in the Age of AI

by Beth Facette Dent | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

Keeping Your Lead Management Flowing: Why Optimization Matters

by Erica Sante | Nov 5, 2024 | Customer lifecycle, Lead Management, MarTech Optimization, Segmentation & Prioritization, Technology Architecture & Design

AI in MarTech: 11 Platforms Transforming Customer Experiences

by Stefana Simmons | Oct 11, 2024 | AI, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Uncategorized

[Infographic] Is your Customer Experience (CX) working with you or against you?

by Natsha Ness | Oct 1, 2024 | Competitive Intelligence, Customer Data Platform Implementation, Customer Experiences, Experience Design