Why Friction Sells: The Science of Counterintuitive CX

by Hannah Wilson | Sep 18, 2025

Why Friction Sells: The Science of Counterintuitive CX Presented by: Live Webinar // Wednesday, October 22nd, 2025 // 1:00 PM CDT While most organizations obsess over removing friction and perfecting personalization, industry leaders are quietly implementing the...

From Outreach to Outcomes: SFMC in Healthcare

by Hannah Wilson | Sep 18, 2025

Turn Customer Data into a First-Class Client Experience Join us for a Customer 360 Masterclass with Sean Hayward, Chief Data Officer at First Command Financial Services and Alex Symos, Senior Director of GTM Strategy at Shift. LIVE WEBINAR // Thursday, September 25,...

Forging Connections At Forge

by Hannah Wilson | Sep 9, 2025

Forging Connections at Forge The Shift team will once again be in full force at Forge this year, bringing our passion for marketing operations excellence to Las Vegas, Nevada from September 29 – October 1, 2025 at Virgin Hotels. Connect With the Shift Team...

AI Summary Readiness Mini-Audit

by Hannah Wilson | Sep 9, 2025

AI is already rewriting your emails. Apple Mail and Gmail now generate summaries that override preheaders in most cases—Apple ignored brand preheaders in 72% of early tests Gmail often surfaces unsubscribe text, alt text, even legal copy. That means offers buried,...

Forge Labubu Sweepstakes

by Hannah Wilson | Sep 9, 2025

Ready to Take Your Email Campaigns and Marketing Automation to the Next Level? All Forge attendees that schedule/book and have a post-conference meeting with us will be entered into a drawing to win a Big Into Energy Labubu. Enter to win one of TWELVE Big Into Energy...